In last week’s episode of “The Adventures of Sampleman,” a network television executive learned that 4,341,716 people watched her prime time program. She was happy about those numbers–until she got a bill for $38,900,000.
Why so much? Instead of monitoring a small representative sample, the ratings company telephoned every television household in America. That adds up pretty quickly.
And now, we bring you this week’s episode of “The Adventures of Sampleman.” (If on a mobile device, click here.)
In next week’s episode, a political pollster spends $17,000,000–his candidate’s entire campaign budget–on just one poll. How did he do it? Instead of polling a representative sample of voters, he and his staff went door to door and personally interviewed every registered voter.
The candidate’s numbers look good–59% say they will vote for her. However, she’s broke and may be forced to drop out of the race.
Be sure to tune in every week for ‘The Adventures of Sampleman’–because we will know if you don’t!